Branding Design
Verhelst Concrete

Built to last

Over the span of four generations, Verhelst Group has grown to be one of the biggest construction and contracting players in Flanders. Consisting of over 15 companies, each specialised in a specific building service (from governmental contracting and motorway asphalting to insulation and tiling for the B2C market), the client began to realise the importance of branding. We prepared a workshop for a debate about their then diffuse visual brand. After a convincing presentation, we got the green light for a total rebrand.

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